About Us
Our Program
Our Standard
OUR Service Philosophy
Service Design & Partner Curation
Partner & Guide Standards
Service with Care & Precision
our journey in 20 year
Prepared for the Unexpected
Our Ambition

Our Work Philosophy

“Over time, we’ve come to believe that every meaningful experience is shaped by the choices made before the journey even begins.”

Luu Moc Thuy - SmileViet Founder

We shape our own standards, from our guides and meals to your accommodation, and we are responsible for ensuring quality to make your trip a truly enjoyable experience.

Hotel Partner Standard

Each hotel is chosen based on a clear understanding of guest profile, budget alignment, and travel purpose, At Smileviet, hotels are selected as part of the journey not simply as a place to stay.

Location is prioritised

We prioritise properties that optimise movement,

reduce unnecessary travel time and fit naturally within the itinerary.

Facilities and service quality are verified through direct site inspection. Cleanliness, maintenance, and consistency across reception, concierge,

Beyond standards, we value distinctive character

Whether through cuisine, service concept, or architectural identity elements that elevate the guest’s overall experience.

Beyond standards, we value distinctive character

All hotel partners must meet full legal, safety, and security requirements, ensuring peace of mind through every stay.

Restaurant Selected Standard

Savour the Spirit of a Destination
Smileviet culinary experiences transcend the traditional notion of dining, bringing a sense of place into every gastronomic encounter.

Culinary Authenticity & Flexibility

Smileviet prioritises restaurants that express local culinary identity at a high standard, allowing guests to experience culture through food in a meaningful way.


Ingredients must be fresh, traceable, and responsibly sourced.

Menus are designed to be diverse and adaptable,

with the flexibility to accommodate different market preferences and dietary needs.

Service capability is assessed in advance

Space, location, and service flow are carefully evaluated.

Restaurants must offer a clean and welcoming environment,

with either private dining areas or suitable capacity to serve groups comfortably.including peak-season readiness.

Food safety is non-negotiable.

All partner restaurants are required to hold valid food hygiene certifications, with kitchens operating under strict standards for storage, preparation, and handling. Service teams are expected to demonstrate professional training and cooperative spirit,

Guide tour Standard

The Human Presence Behind Every Journey. At Smileviet, guides are not seen as narrators of information, but as the living connection between place, people, and experience. They are entrusted with shaping how a journey feels

Professional Foundation

Every Smileviet guide is selected based on a balance of professional competence and emotional intelligence. Deep knowledge of history, culture, and destination context strong cultural awareness and sensitivity to different traveller profiles 



Multilingual capability, with particular strength in Chinese-speaking markets, enabling natural communication and trust. Beyond language, our guides are trained to create ease Many of Smileviet’s guides have worked with us for over 5–15 years. This continuity ensures consistent service quality across journeys



Communication & Conduct

Guides are expected to communicate with clarity, warmth, and restraint. Information is delivered clearly, engagingly, and at the right pace. Calm and adaptive handling of unexpected situations

Journey Management

Guides are trained to manage the journey holistically, not just follow an itinerary. Quick, thoughtful decision-making when changes occur






Every decision is guided by one principle:
the guest’s wellbeing comes first.

Restaurant Selected Standard

Savour the Spirit of a Destination
Smileviet culinary experiences transcend the traditional notion of dining, bringing a sense of place into every gastronomic encounter.

Culinary Authenticity & Flexibility

Smileviet prioritises restaurants that express local culinary identity at a high standard, allowing guests to experience culture through food in a meaningful way.


Ingredients must be fresh, traceable, and responsibly sourced.

Menus are designed to be diverse and adaptable,

with the flexibility to accommodate different market preferences and dietary needs.

Service capability is assessed in advance

Space, location, and service flow are carefully evaluated.

Restaurants must offer a clean and welcoming environment,

with either private dining areas or suitable capacity to serve groups comfortably.including peak-season readiness.

Food safety is non-negotiable.

All partner restaurants are required to hold valid food hygiene certifications, with kitchens operating under strict standards for storage, preparation, and handling. Service teams are expected to demonstrate professional training and cooperative spirit,

20 Year Operation On Trust & Physolophy

We begin by choosing carefully the right partners, the right details, the right intentions. From there,we work side by side, sharing the responsibility of shaping journeys that stay with people, quietly and deeply.

About Us
Our Program
Our Standard
OUR Service Philosophy
Service Design & Partner Curation
Partner & Guide Standards
Service with Care & Precision
our journey in 20 year
Prepared for the Unexpected
Our Ambition

Our Operation Mindset

Operational Excellence,
From Start to Finish

At Smileviet, quality is not checked at the end, it is designed, monitored, and refined from the start. Before each journey, service standards are aligned through clear briefings, confirmations, and handovers between operations, guides, and partners.

During the journey, operations are managed in real time. Dedicated communication channels allow issues to be identified early and addressed calmly, with adjustments made proactively to protect the guest experience.

Weather &
Natural Conditions

The priority is always to preserve both safety and experience quality, within realistic conditions.

Smileviet closely monitors official weather forecasts and local authority updates, working with on-site partners to assess risks early.

Pre-prepared contingency scenarios are activated when needed

Itineraries are adjusted to avoid affected areas


Dining, accommodation, and activity plans are revised to maintain safety and comfort

Flight Disruptions & Transit Changes

Our goal is to reduce stress and ensure continuity, even when plans change.

Smileviet works in close coordination with airlines, airports, and ground partners to stay informed of any changes.

Travel schedules are adjusted proactively



Accommodation, transport, and guide services are reorganised when delays occur

Support is provided for rebooking, extended stays, or unexpected layovers

Health &
Safety Incidents

In every situation, guest safety and wellbeing take priority over schedule or program.

When health-related issues arise, Smileviet acts with clarity and care.

Immediate coordination with medical facilities and local authorities

Immediate coordination with medical facilities and local authorities

On-site guide support for communication, documentation, and assistance

Support with insurance procedures and required paperwork

Continuous follow-up until the guest is stable and properly cared for

“When you’ve prepared enough, unexpected moments don’t become problems they become situations you know how to handle.”

No request is too great and no detail too small. To begin planning your year of adventures, contact our multi-lingual reservations team or check availability.

Contact our reservations team

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